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Brand localization: easy dress in OFFICE
Design style: rational, concise, leisure and fashionable
Consumer localization: professional female between 25 and 35
Price localization: about 180 yuan for spring and summer clothing;
about 280 yuan for autumn and winter clothing
Management philosophy: achieving brand and managing permanently
Service philosophy: consumers are our best friends
Striving objective: striving for ¡°the first brand of China¡¯s fashion¡±
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